Search engine optimization (SEO) plays a critical role in the digital marketing strategy of many small businesses today. But results vary depending on your execution. That’s why you need to conduct thorough research and planning before implementing any campaign. And you also need to keep abreast of digital marketing trends.
For example, you need to know about Google’s algorithm updates because the new information will help you adjust and refine your strategy. Newer, better strategies allow you to engage more people.
Our team at Third Stage Marketing will help you increase your ranking and reach more potential consumers through return on investment (ROI)-focused approaches. One of the ways we achieve this is through link building.
What is Link Building?
The keyword stuffing era is over. Now, search engines, like Google, use hyperlinks to determine the relevance of content to the searchers’ query.
So you need to pay attention to link building as it contributes to increasing your website’s traffic organically. Links come in different types, such as internal links, inbound links, and outbound.
Among these links, inbound is the most beneficial for your SEO efforts. These hyperlinks from a different website that go back to your own site, which creates brand awareness.
Acquiring More Inbound Links
Getting more inbound links is not easy. You need to establish credibility and authority. One way to achieve this is by producing high-quality content. But how can you execute such content?
No matter how brilliant your idea is, it doesn’t guarantee that you’ll get more inbound links. You need to have a proper execution of that idea to increase your chances of convincing other websites to link your content.
You have to make sure that your idea is consistent throughout your link-building campaign. Don’t lose it during execution by working closely with your content team.
Resources are also important factors when executing link-building campaigns. They will help you solidify your ideas and make it into reality. You need to know how much you’re willing to spend, too. This will determine how far you can go with your campaign.
Look at the Bigger Picture
When it comes to link building, there are many techniques that you can apply without spending too much. For example, going back to the basics can have a huge impact on your strategy.
Since Google regularly updates its algorithm, you must create authentic content to prepare for the future. It’s essential that you develop blogs, articles, or videos from authoritative websites and make them valuable and insightful.
It will also be helpful to track your backlink profile because it’s a crucial element to achieve growth. You should check who links to your site, and build a good relationship with them. You should also monitor those that stopped linking to you and try to get those links back.
In addition, you need to understand that at some point, you’ll get a “nofollow” link. Some websites have the policy to do “nofollow” link. This shouldn’t bother you if it still drives brand awareness and organic traffic for your site.
Work with SEO Experts
It’s challenging to come up with an SEO strategy on your own. Working with a team of SEO experts will help you develop a comprehensive tactic to achieve your goals.
Our team focuses on long-term results because that’s a great way to succeed in SEO. We’ll build your online presence slowly but surely for impressive, continuous results.