Relevant keywords combined with standout creatives lead to more customers. The theory sounds simple enough, but the process takes expertise, focus, and consistency. That’s where Third Stage Marketing comes in. We are experts in managing pay-per-click (PPC) accounts for small businesses in Denver and we know what it takes to achieve your advertising objectives.
We can help you identify your target your audience, what they look for, how they look for it, and what makes them click and convert. Whether it’s your first time doing PPC in Denver or you have an existing campaign, we’ll help you maximize revenue opportunities through efficient Google AdWords management.
Our PPC management agency in Denver covers the following:
Research is a key step in your campaign. What makes keywords relevant? If you don’t target the right keywords, you could be wasting a lot of work on the onset. Our job is to handle keyword research so you’re off to a good start.
One of the most important things to consider in the world of advertising is sending out the right message. This is why ad creation matters. The way a copy conveys a message says just as much about your organization. A brilliant copy is a reflection of a competent company – one that cares about its audience. The audience will more or less associate an informative and creatively written ad to an organization offering products and services that are of equal value.
The Ads that Matter
Pay-Per-Click Marketing in Denver makes use of ads that are short and sweet. Limited by the available count of characters, every word in an ad has to bear importance. Copies that catch and sustain the audience’s attention while providing them basic information are the most effective. The audience is a potential buyer, so your ad has to reach out and talk to them.
Since a PPC ad is a direct form of online advertising that usually shows up at the topmost part of the search engine results page, like Google’s, it has to stand out. Here are two of its advantages:
This allows PPC ads to make an immediate impact on online presence. With its capacity to provide quick results, PPC is a cost-effective way of building online presence. Take, for example, how a $10 click can turn out to be a $700 sale.
In addition, Google and other advertising platforms reward the highest bidders, as well as the high-quality ads, for a specific ad space. This means that the best ads get higher click-through rates and lower costs.
Our experienced team of copywriters, designers, developers, data analysts, and digital strategists has the expertise in crafting engaging ads. Along with creating a lasting impression on your audience, we will also manage your keyword bids.
Our process is based on established PPC management principles that address and appeal to your audience. With the right messaging and strategic design, a PPC ad can be the critical ingredient that your online campaign needs.
The best marketing campaigns are a result of a company with a vision and a partner with the expertise to pull it off. We believe that the success of your business is our success as well. This is why we’re going to be on top of everything involved in building your online presence. And this includes every tiny step moving forward, like setting up an account.
AdWords and PPC Advertising
For business owners who aren’t familiar with how pay-per-click advertising works, Google AdWords is it's most relied upon advertising system.
Note how there are listings that appear on the page after a query – those are PPC ads. Operating on a business model wherein an advertiser “pays” for every “click” on the ad, AdWords make PPC advertising a cost-effective method to gaining traffic. The AdWords platform allows a business to come up with ads for Google.
Google selects a set of ads from related advertisers for every search query. Given that the space is indeed valuable, Google chooses an ad based on several factors such as keyword relevance and the size of bids. To be precise, Google uses Ad Rank, a measurement that focuses on CPC Bid and Quality Score.
Cost-Per-Click (CPC) Bid refers to the ceiling an advertiser is willing to spend for every click on an ad.
Quality Score defines itself as the total value of click-through rate, relevance of keywords, and landing page value.
The abovementioned factors make PPC advertising in Denver an effective way to reach the audience and still stay within the budget. Apart from this, the significance of Denver PPC marketing through AdWords lies in the way it impacts a business.
It is a given that Google is the most popular search engine, as it already holds nearly 70 percent of searches in the entire world. Because of this, there are better impressions and you get more clicks on your ads. So, let’s get started on your online campaign and get your account up and running ASAP.
Landing Page Development
A landing page serves as the part of your website where visitors “take action.” We include landing page development in our digital marketing campaigns, because a landing page is a crucial part of your website.
Response forms are one example. Through pay-per-click marketing, it can be the deciding factor that’ll convert a user into a consumer.
As a business owner, you know what you want from your consumers. And this relates to your site’s landing page, because it is where users have a chance to engage the business. Let’s say you want visitors to download your software’s trial version for free; a landing page is the best place in your site to present the offering. It is the essential way of generating a response from users and increasing conversion rate.
With Third Stage Marketing, we apply up-to-date and sophisticated techniques to create the most suitable landing page for your business.
A Peek into Landing Page Efficiency
Another feature of a landing page that makes it efficient is the way it leads to conversion. By removing blocks of text and doing away with links to anywhere else, there won’t be any distractions for the user – the conversion rates are going to be much higher. When a landing page is easy to understand, users are more than likely to take action. Here are a few ways to optimize a landing page:
The landing page has to be clear. Users will find a page full of instructions too taxing to accomplish..
There should be just one action for the user. This could be a download, quote request, subscribe, or begin a free trial option.
Establish an emotional connection with your audience through the landing page. Studies have shown how feelings affect the buying decisions of consumers.
Design is another aspect in the development of a landing page. The practice of color psychology in buttons and the citation of satisfied customers’ experiences really do make an impact on decision-making.
Tracking Installation and Testing
Like any other successful marketing strategy, pay-per-click advertising in Denver demands consistency for a campaign to sustain its momentum. Tracking installation and testing plays an important part in PPC management. Conversion is possible through keyword relevance and creative ads, but it also takes technical knowhow and decades of experience in the industry to achieve real success.
When it comes to your Denver PPC campaign, trust that we’ll make the most of every opportunity for the ROI of your business. Along with Google AdWords and other management tools, we’ll also take care and install Google Analytics for the consistency needed in your online campaign.
Check out the list below to find out the advantages of using Google Analytics:
Analytics allows you to discover how visitors find their way to your website. This includes the primary set of keywords that you are optimizing. The other keywords that visitors search for (which eventually lead users to your site) will grow in number as time passes by – all thanks to optimization. You can also find out how many of your website’s visitors are new or recurring.
Analytics also allows you to determine the pages and links that visitors click on most frequently. This information helps your campaign adjust and focus on optimizing the right pages. You can also take the opportunity to review or emphasize the popularity of the pages and links on your website.
The biggest advantage of installing tracking and testing tools is the comprehensive report that it provides. This can help any business owner rework their website towards efficiency and conversion.
With Third Stage Marketing, you can have more time to operate your business. As fellow professionals, we are aware that a business needs undivided attention for it to succeed. We talk the talk and walk the walk; which is why we know how website optimization and PPC management in Denver can take up a lot of your time. But there’s no need to worry – we’ll establish your online presence through the latest suite of digital marketing solutions while you focus on improving your products and services.
The most successful business leaders say there’s no better time than now. Why wait for success to come to your business when the opportunity is already knocking on your front door? Let us help you build your online presence by launching a digital marketing campaign.
Given that we are living in an age of connectivity, anyone can be a potential customer. Search engine optimization, pay-per-click management, and social media marketing are the three best ways we can help your business reach the top.
SEO will help your business dominate the market. Today’s consumers rely on online reviews for the quality of goods and services. A local SEO campaign gives you an edge when it comes to visibility on the web. In turn, this will invite more people to check out your business.
Meanwhile, a PPC management campaign is a cost-effective advertising strategy for small- and medium-sized businesses because of its fast return on investment (ROI) and affordable budget. We help you set up a new PPC campaign or improve your existing campaign by thoroughly managing your PPC accounts.
Lastly, a social media marketing campaign is a tried-and-tested strategy in building your brand. Social media marketing also boosts online visibility by targeting the right audience. In addition, the traffic that social media generates is a reflection of brand loyalty. Through the fitting platforms, your business will transform into a recognized brand.
Third Stage Marketing leaves no stone unturned in your campaign launch. Whether it is a local SEO, PPC management, or social media campaign, we use an intricate approach so your business is on the right track.
Monitoring and Tracking
Through monitoring and tracking, a digital marketing campaign can continue to improve. In building online presence, it’s important that the performance of a campaign doesn’t sag after some time. A PPC advertising campaign has to be consistent with the relevance of keywords and ads. Tracking the progress of your campaign ensures that it measures up to par in efficiency.
As experienced digital marketers, we know how crucial monitoring is to pay-per-click management. Careful tracking provides us with the data we need to further improve the performance of your PPC ads. After the campaign launch, we won’t leave you to fuss over the figures and analytics – we take pride in our methodologies that are ROI-focused.
Monitoring and tracking allows you the following benefits, especially while your PPC campaign is up and running:
An increase in click-through rate and a decrease in costs, which allows the proper management of budget
The appropriate placing of keyword bids to improve your campaign and targeted ads
The generation of reports on the ROI of your campaign, which can serve as a measurement of conversion and customer purchases
A successful campaign relies on careful planning. And this involves measuring its performance. Share your ideas and trust that we can help you be where the industry leaders are – at the top. Let’s start your online campaign today.
A campaign assessment is essential in any marketing campaign. Like any other business, quality assurance is an aspect of the trade that only seeks to improve its products, services, or operations. In pay-per-click marketing, you have to be sure of the keywords and landing pages – it guarantees the efficiency of your campaign and the improvement of your ROI.
Pay-per-click management in Denver involves a slew of processes. Each and every part of the process, such as keyword research and landing page optimization, contributes to the success of the campaign. Remember that among the many benefits of PPC advertising is driving more traffic to your site and increasing profitability. Here are a few things that assessment considers:
The size of your market; is it B2C or B2B?
Are you catering to a local, national, or worldwide market?
Are your keywords and phrases well-researched?
Is your landing page relevant to the ad copy and are they complementary?
Assessment Leads You to the Right Path
With Third Stage Marketing, we’ll evaluate your PPC campaign to guarantee that your leads and conversions are working towards the improvement of business performance. In doing so, we’re going to emphasize the aspects of the campaign that work. Conversely, we’ll do away with the parts of the campaign that are underperforming. Identification of the key factors is substantial to the improvement of your online campaign.
Perfection takes time. Success won’t be elusive to a small- or medium-sized business, especially when the organization knows how to adapt to the times. Trends come and go, and consumer preferences change. For a business to endure through all these shifts, it has to learn how to provide the particulars and innovate.
Campaign assessment addresses what your digital marketing campaign is lacking. We audit and analyze your PPC campaign, suggest necessary fixes, and provide critical insight on how to maximize performance and increase ROI. From market demographics to your products, services, or website development, assessment aims to determine the areas of your online marketing campaign that we can enhance. With us, the only path for your business is forward.
Analysis and Feedback
There will always be room for improvement in the performance of a business or an organization. Analysis and feedback address the issues that may be getting in the way of a business’ progress. In addition, it also presents recommendations.
Small- and medium-sized businesses, for instance, have to take a step back, look at the bigger picture, and ask these questions:
Is there anything wrong in the way we manage our marketing campaign?
If there isn’t anything wrong, and if everything is running smoothly, are there any points for improvement?
Trust Us with PPC Management
With Third Stage Marketing, we’ll be on top of everything that concerns your digital marketing needs. This includes the continuous monitoring and analysis of your campaign. There are different factors that may affect its progress. After all, digital marketing is a creative, technical, and social challenge – which is why we provide constant and in-depth feedback.
As professional digital marketing specialists, we have decades of experience and technical expertise. We employ marketing strategies that give us the credibility to offer recommendations. Specializing in automation, we have the ability to provide monthly reports on the progress of your campaign’s performance.
PPC marketing, for example, requires gathering the necessary data. Since we are familiar with AdWords, among other platforms, we know how to access the metrics that give us the impressions we need. Top of Page Rate is one example, as it refers to the frequency of your (or your competitor’s) ad appearing at the topmost part of a search engine results page (SERP).
After gathering data, we then generate graphs that allow us to study the metrics of your Denver PPC campaign. Graphs can show us how your campaign is doing against the competition. Researching on keyword alignment and costs-per-click (CPCs) are just a few pieces of the puzzle.
Trust your digital marketing campaign with us. Our team of data analysts and digital strategists are dedicated to the growth and success of your business.
If you have questions regarding our PPC services in Denver, Colorado, feel free to get in touch with our experts. We don’t deliver promises, just results.