Developing content for a local business’ website is vital to your search engine optimization (SEO) strategy. Adding content to your site for the sake of having more pages, however, is not always a good idea. In fact, overloading your SEO content can negatively affect your business.
Thin Pages with Weak Content
Most of the time, the monthly addition of local targeted pages only serve as multiple doorways to one page. For example, you have multiple domain pages talking about the new iPhone, with each one targeting a different region or city. The pages are more likely to have the same photo and structure, save for how to purchase the iPhone in that particular city. In the end, its main purpose is to funnel users to a single page.
These repetitive pages offer zero value and won’t earn you added search visibility. In fact, Google began penalizing these doorway pages back in early 2015. Keyword stuffing is similarly off the table, so it’s a bad idea to push through with such a strategy these days.
A Case of Quality over Quantity
Now, you might be scratching your head and thinking, “How much content is too much? How many pages do I really need?” The answer is this: exactly how many you need to address your customers’ questions and concerns.
Producing two high-quality pages every month to address common queries or to cover important innovations within your niche market is radically better than simply adding 15 pages of weak content. If you’re set on targeting specific cities, using repetitive pages is not the solution.
Third Stage Marketing has a team of experts who will help you create, manage, and track your campaign. With our affordable SEO services in Denver, we will guide you in coming up with a detailed plan to produce useful content.
When it comes to SEO content, quantity does not equate to “better.” Creating high-quality content should be your priority, instead. If you have more questions about improving your local SEO, feel free to contact Third Stage Marketing today.