Keeping Up With Local SEO’s Biggest Shifts

At Third Stage Marketing, we strive to keep our clients informed about the latest in SEO. After a few discussions and we see a clear benefit to using new techniques, we implement these, as soon as possible. This is how the businesses we handle remain relevant, and we work hard to achieve this.

We’re already a few months into 2017, and if you haven’t made the necessary changes to your local SEO focal points, your competition may have a slight edge on you. You can always seek the assistance of our company, and we’ll e more than happy to get you up to speed. You will receive the same level of service as any of our current customers.

With that in mind, these are a few things that we should work on to bring your local SEO strategy up to speed with the latest standards:

Long-Tail Keywords

We know that, as search engine users ourselves, people prefer to type in short queries. Usually, it’s just something they are looking for, plus “near me” – this query, in turn, will pull up hyperlocal SEO information. But, long-tail keywords are those which tend to have more details. A simple search query, like “Buy a house, becomes “Denver houses for sale under $200,000.” A searcher will take the time to type in a specific set of words; if they want something in particular, and badly enough, they will search for exactly that.

Geotargeting: Still a Part of the Game

Local SEO wouldn’t be complete without geotargeting. It’s important; more so now, perhaps, because of the mobile market. It’s here to stay, so geo keywords will be relevant, moving forward. From cities to neighborhoods, geotargeting will play a role in driving traffic to your business.

Leads, Then Hook

Every lead you get is a valuable but unfinished job. This is inbound marketing’s biggest goal, and if you’re getting a lot of interest, you must have a way to hook these people in. Show them that what you’re offering will give them more, but don’t give off the vibe that you’re rushing or that you want to clear the pricing, as soon as possible. Time and money –customers don’t usually like it when these two aspects become the focus of the conversation.

The best strategy will still depend on the specific factors that surround your business; but, you can rest assured that we will do our best to give you the best upgrade on your local SEO efforts. Contact us today!

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