Google now offers a new job search capability in the form of Google for Jobs.
But what does this mean for businesses with a recruitment website? Will it affect their organic search and exposure?
Understanding Google for Jobs
Google for Jobs is the search engine giant’s new feature that leads job seekers to openings directly from the search results. Currently, only American users benefit from the feature, but experts believe it will go global soon.
The search results do not display jobs from top job boards online, which includes LinkedIn, Career Build, and Monster.
Why does this matter? According to Forbes, the online recruitment industry comes with a hefty price tag of $200 billion. These top online job boards will benefit greatly in terms of organic search positions. Google will also continue to dominate the market while helping both employers and employees.
The Down Side?
But what does it mean for all of your local SEO efforts in Denver?
Unless you make changes to your strategy (or Google includes your jobs in its index), your website will experience the following:
- Decrease in organic traffic. Google for Jobs will take up much of the SERP landscape, which pushes organic results further down. This means less organic traffic for your website.
- Decrease in revenues. Due to the decrease in organic traffic, expect to attract fewer applications and resumés.
Your Next Stop
Fortunately, you need not throw in the towel just yet.
Start by integrating your SEO and paid search strategies. Since organic search results may end further down, consider paid search to stay above. Also, rank for keywords by changing your content strategy focus. For example, look at salary data or other keywords related to jobs. Do not brush off featured snippets, too, since these continue to dominate the SERPs.
The full effect of Google for Jobs remains uncertain at this early stage; the industry will change as Google improves its machine learning technology. Still, it’s best to be prepared.
Invest in a good digital marketing strategy today. Partner with us and maximize your organic search performance despite this new feature.