The ugly truth: search engine optimization (SEO) doesn’t promise instant results.
That shouldn’t discourage you from taking advantage of the opportunity to reach customers, though.
When it comes to optimization, especially real estate SEO, patience is a virtue. Successful online marketing in the industry requires a strategy that consistently performs to generate successful leads. As consumer needs continue to grow and evolve, it is essential that you do everything to stay on top of your game.
Create Value for Target Audiences
Several real estate sources online can teach you about transactions, managing gross domestic income, and how to drop insights on effective advertising. The problem with this, however, is that successful SEO thrives on unique and relevant content.
As a marketer, it is your job to create value for consumers. So, deviate from the status quo and offer your customers something exceptional. This starts with establishing your authority in the industry and offering your customers something of value. Make those your unique selling points.
Conduct Keyword Research
Keyword research is one of the most overlooked aspects of SEO. But done right, it is like getting free traffic to your website.
As keywords help identify which customers that want to find your business online, by having the right keywords, you can make the most of your marketing efforts and attract the right customers to your website. Including your location in the keywords is a great way to target a specific audience, for instance.
Create Impressive Headlines
Real estate marketing needs good headlines the same way people need oxygen. Even if you spend countless hours creating killer content, a less-than-inspiring headline could cause your conversion rates to tank. In fact, only 20% of people who read a headline proceed with reading the rest of the post.
So, come up with an attention-grabbing headline with trigger words and a promise like “How to Effortlessly Sell Your Home in Less Than 24 Hours” to draw in customers.
When it comes to boosting online presence for your real estate business, it pays to turn to the pros. Third Stage Marketing conducts various strategies to make your real estate offerings more visible and appealing to your target market. Contact us today to learn more.