As 2017 draws to a close, it’s time to begin thinking about the coming year and what to expect from SEO in 2018. There have been some search industry trends at the beginning of this year, and they will receive greater prominence in 2018.
If you’re looking to stay ahead of the competition, keep these SEO trends in mind:
Rising Use of Voice Search
The way people search is changing. Individuals can now verbalize their search query instead of merely typing it. At this time, around 20 percent of mobile queries are voice searches. Eventually, it will become the preferred option to search online as it will not require any form of typing.
The Switch to HTTPS
According to an article by Search Engine Land, at least 50 percent of page search results are on HTTPS. It is because Google intends to make HTTPS mandatory for websites. By not making the switch, Google will decrease the search engine ranking of HTTP sites.
Local Search Becoming Prominent
The searches that have the phrase “near me” almost doubled in the past 12 months. Thanks to the accelerated use of mobile devices for searching places, local searches have gained ultimate importance. Given this trend, it’s important to include keywords relating to local search as well as to optimize the website for mobile search.
Growing Use of Video and Pictures
The coming year will be a year of visualization. More users will respond to videos and pictures in search results. With the increasing popularity of social media sites like Facebook, photos and videos receive an immediate response through shares and likes, which help make pages famous quickly.
Third Stage Marketing have free resources to help you stay up-to-date not only with the latest in SEO but also with social media, PPC, and anything related to the web. We make sure to combine the newest SEO strategies with our technical experience to deliver premium SEO services.