The Dynamic Duo: Attraction and Conversion
Driving traffic and leads is the third goal that can contribute to your online presence, making it a significant part of any online campaign. Web traffic defines itself as the amount of data people send and receive when visiting a website. Meanwhile, an individual who has expressed interest in any of your products or services can qualify as a “lead.” These definitions make traffic and lead generation the culmination of market exposure and the expansion of consumer base.
Web traffic serves as a way to measure how popular a website is. And given its use in analytics, monitoring web traffic provides information on the following:
- The number of times the website is visited
- The mean number of page views for every visitor
- The mean duration of a “visit”
- The mean duration on a webpage
- The most popular viewing time
These are just a few types of statistics included in tracking web traffic. With our online marketing strategies, we provide your business the web traffic that can generate leads. At its core, driving traffic to your website through Search Engine Optimization (SEO), Social Media Ad Campaigns, and Content Marketing will surely attract and convert visitors into leads.
The Relationship of Digital Marketing and Return on Investment
Inbound marketing suggests that lead generation is the result of attracting an audience. These people are genuinely interested in what your business has to offer. You have a better chance of converting them than converting the audience of outbound marketing, who happen to be randomly on the web.
Qualifying a lead requires the collection of information. This is done through a variety of ways, like the reviewing of a job application or sharing of contact information through online forms. With Third Stage Marketing, we can strategically drive traffic and generate leads for your business. Higher conversion rates and sales don’t just happen without much effort. The continuous optimization of online platforms, like landing pages, is one of the marketing services we can help you with.
For more information on driving traffic and generating leads, don’t hesitate to contact us.