The SEO challenge is a lot like a rollercoaster ride. One minute you’re up, the next thing you know, you’ve dropped. It’s a continuous battle for the rankings when it comes to SEO. Stay in the higher ranks of search engine results pages (SERPs) by keeping in track of your competitor’s moves.
SEO competitor analysis helps you find out what your competitors are doing right. You can monitor their strategic advantages and discover link opportunities for your website.
Understanding every element of SEO competitor analysis is crucial. This can work to your advantage because it could allow you to beat the competition.
As an SEO expert in Denver, allow us to explain the process.
The Keyword Search and the Title Tag
Start by finding the keywords your competitors target. Keyword research serves as your foundation for all good search marketing campaigns. You can take on the challenge with tools like Buzzsumo; you can do this on your own if you have the time. Alternatively, you can rely on professionals who not only have the time but the experience as well to deliver actionable information.
Keyword research will reveal what your competitors are using to build strong campaigns. You can see how competitors target relevant and high-intent keywords. Take note of these and structure your campaigns into logical and relevant ad groups that drive organic traffic to your site.
Another key aspect to this research is discovering negative keywords, which help you what not to target. Using negative keywords lets you focus on only the keywords that matter to your customers.
Once you know the keywords your competitors are using, you can test what works best for you. The good thing is keyword research also helps you improve your title tags, which are on-page factors for SEO.
Observe how your competitors strategize with their title tags. Some may use the standard of 60 characters for title tags.
Focus on three of the most crucial keywords in describing your business or website. Apply this in the homepage title tag so you can surpass your competitor in the search ranks. You may also want to place the keywords at the beginning of your title tag.
Make Your Content “Snackable”
Learn from the content of your competitors. But stick to your original voice, the Search Engine Journal suggests. Take note of how your competitors form their content. What are they covering? How are they telling stories about their brand? Are they using longer posts or shorter content?
Sixty percent of searches contain four words or even more. The first-page result on Google consists of an average word count of 1,890 words. Keep tabs on the length of your competition’s articles and try to match your content with those.
Aside from length, work on quality. Be creative, but also be specific and concise. Keep it short and simple. For this purpose, you could try “snackable” content designed for easy consumption and sharing for readers. Many websites are applying this approach to their content because it’s effective.
All these add up to a better ranking in SERPs. You can top that search list by keeping track of your competitor’s strategy. Doing a competitor analysis on your own is possible. But for more significant results, it’s best to leave it to the professionals.
Meet Your SEO Goals
Thinking long-term is the key to succeeding in SEO. Enjoy its full rewards with Third-Stage Marketing — we can make digital channels work to your advantage.
As SEO experts in Denver Colorado, we have the industry experience to handle the intimidating and complex new economy. We will prepare you for the ever-changing consumer demands, paradigm shifts, as well as algorithm updates in digital marketing.