With over 2.2 billion users worldwide, Facebook is a goldmine for marketers in almost every industry. It connects not only friends but also businesses and customers. People search, compare, comment, and review products and services from various industries. As a local SEO agency in Denver, we’ve witnessed the drastic growth of this platform for doing business.
Social media is not just a place to satisfy your urge for entertainment and fun, by engaging with friends and people on your Facebook, Twitter accounts or watching videos on YouTube. In addition to providing enjoyment and means to communicate with your friends, social media is a great platform to generate millions of dollars.
Marketing is critical, especially in the digital aspect of making your brand known. Establishing your online presence is one thing, but maintaining it is another, which is why you need to keep yourself up to date with trends in digital marketing.
If there’s something we often see in the digital marketing arena, it’s long-time, more mature business owners shying away from the “whole social media thing.” We don’t blame anyone of any age when they think like this; after all, technology can feel like a trap if you don’t know where to go or what to do with it: Smartphones, the Internet, digital marketing, metrics – all of which culminate on social media – these things confuse and intimidate not only more traditional business owners but even many startups and young entrepreneurs, as well.
Isn’t it true that today’s consumers are easiest to find when they’re on social media?
Given the rise of the internet, a lot of people – teenagers and adults alike – are on at least one social media site. Whether it’s Facebook, Twitter, LinkedIn, or Instagram, there’s a ton of engagement going on in the online world.
Facebook’s likes are one of the best forms of social proof that are hard to come by. Likes are valuable, especially if you want your business to gain attention online. The more likes you have, the more popular the brand is. Unless you have a big budget, however, gathering a thousand likes instantly may be a pipe dream.