HomePod, Echo, and Home: these are the names that are making the rounds when it comes to hands-free speakers. Finally, the technology made famous by Star Trek, and long-time dream of technology savants, has come true. Such devices aren’t yet the do-all, be-all gadgets that they are in the television series, but the tech is …
Local SEO has thrived on the power of online reviews these past few years. Developments in the way we shop and browse for products and services have made reviews a critical part of people’s purchasing decisions. This drives more businesses to collect more positive reviews users can see easily, to keep their marketing and local …
Most of the time, the monthly addition of local targeted pages only serve as multiple doorways to one page. For example, you have multiple domain pages talking about the new iPhone, with each one targeting a different region or city. The pages are more likely to have the same photo and structure, save for how to purchase the iPhone in that particular city. In the end, its main purpose is to funnel users to a single page.
Among a slew of reasons, digital marketing has made its impact – it has contributed a lot to the growth of start-ups. For reasons such as the proliferation of smartphones and the accessibility of the internet, search engine optimization (SEO) is a digital marketing strategy that has allowed many businesses to dominate their respective industries.
Success is a definite attention-grabber. Everyone loves a winner, after all. However, when something or someone becomes so successful, and consistently so, it is also possible that the general public will become a tad callous to their success. If they’re so predictably good, after all, then what’s new? But the bottom line is that their influence is undeniable.
If you’re a brand establishing its presence online, then one of the digital marketing strategies that you have probably prioritized are SEO, social media, and content creation. While you’re hiring writers to produce content for your social media page, you may be wondering if it’s enough, and why your competitors are posting content that isn’t solely theirs.
When it comes to SEO strategies, the big wins seem more appealing than the little ones. After all, who can resist the appeal of high authority, high readership, and other bonuses which seem more appealing than local optimization? Some SEO experts and businesses might justify their efforts by saying it’s harder to explain spending the budget on optimizing low-conversion areas.
Traffic and user engagement are important variables to measure. But what’s more difficult to measure is actually what matters the most – the sentiments of your audience.
In case you haven’t noticed yet, a Google SERP has a new face – and its impact on your SEO strategies is something you shouldn’t ignore. Otherwise, you’ll end up being the loser in the search giant’s “refined” gameplay.