SEO

Hotel Marketing: Digital Marketing Is Important If You’re Not the Only Hotel in the Area

The hotel industry is an interesting one. Like other industries, a hotel’s biggest competitors are the ones within its area, but unlike other industries, most of its customers live outside the area. When someone travels to a place for business or pleasure and needs to book a hotel, he or she will likely go online …

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google

What are Search Engine Optimization Snippets or Rich Snippets?

Guest Post by Naveen Kumar Google recently announced some impending changes to the voice snippets feature. Recently we have seen a lot of changes that revolve around this snippet feature. We have seen character length and guideline changes for text snippets, proposed improvement and focus towards voice snippets and further guideline improvements. For the uninitiated, a …

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local-store

Smaller and Smaller Circles: How Hyperlocal Marketing Helps Your Business

People are growing more dependent on mobile phones to accomplish daily tasks. In fact, a study by Google and Ipsos, a global market research firm, reveals that 91% of mobile users consult smartphones in the middle of a task to complete it. Meanwhile, around 84% say they turn to their phones while making a purchase …

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digital-marketing

8 Tips To Help Your Business Stay Ahead In Digital Marketing

Have you got a business and it is still struggling to survive? Do you know 40% to 60% of startups fails in its initial stage? Is your business applying right digital marketing strategies to grow? It is a digital era where everything is going virtual. It is equally essential for your business and company to …

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little-cafe

Does Your Small Business Need Digital Marketing?

Over the past decade, digital marketing has been crucial in shifting the mindset of major industries with regards to how they market their products and services. The technological leaps that society has made in the past few years have given birth to new ways of experiencing and accessing the internet. To keep up with these …

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e-commerce-website

Reasonable Risks in SEO: Take that Leap for SEO Gains

Optimizing your site online almost always comes with risks. For example you want to improve your brand’s image online by rolling out a new website design and revamping its URL. Doing so puts your current rankings at risk as they will either plummet or plateau. Whatever the outcome, you’ll have to carefully consider how to …

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