SEO and Content Marketing: Combining Two Strategies for Effective Digital Marketing

Where do you begin when you have to buy something online or visit an establishment?

Most people look up a product or service with a quick search on sites like Google and Yahoo. This involves keying in relevant words and phrases like “best restaurants in town” or something similar. They’ll browse through the features and read other people’s opinions before making up their mind.

When it comes to the Internet, being more visible online goes a long way to growing your business. When you’re on the first three pages of the search engine, people are more likely to click your website and trust your content. Being visible online also allows you to engage with prospective clients and loyal customers.

To be more visible online, businesses are hiring digital marketing services to optimize their site and make them more relevant to search engines. Two of the common strategies in digital marketing are SEO and content marketing.

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Google and the Tale of 2019 Updates: What Happened and How Everyone Survived

There’s one thing about Google that never changes: its love for change (as evidenced by its countless algorithm updates).

Since its first update in 2003, the search engine giant hasn’t stopped updating the mechanics of rankings and website discoverability. Some updates were minor changes, such as data refresh, while others were significant updates that turned the Internet upside down (literally and figuratively).

No matter what the result of the update was, Google continues to change how online marketing works. The primary goal of an update, after all, is to improve the quality and relevance of search results.

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How Can SEO Help Hotels Gain More Guest Bookings?

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Last year, American residents took about 1.8 billion leisure trips in paid accommodations, according to the U.S. Travel Association. Most of these people looked up hotels online, which underscores the significance of SEO services for hotels.

SEO helps so much in attracting more guests from Google searches. It also increases your hotel’s visibility in search engines.

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Tools to Track Your Digital Marketing Strategy

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How effective is your digital marketing strategy? Our SEO experts can report your progress and figure out where to go from there. Apart from the skills we have and the services we provide, we use several tools and web extensions to provide accurate reports and find the best possible way to improve our clients’ websites.

At Third Stage Marketing, we have a team of SEO experts with the skills, experience, and tools to create, manage, and track a successful campaign for your business website. Our SEO services help small businesses reach customers in the Denver, CO.

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Why Link Building is Vital to Your SEO Strategy

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Search engine optimization (SEO) plays a critical role in the digital marketing strategy of many small businesses today. But results vary depending on your execution. That’s why you need to conduct thorough research and planning before implementing any campaign. And you also need to keep abreast of digital marketing trends.

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Understanding SEO: Why Top Rankings Don’t Happen Overnight

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As the wise saying goes, Rome wasn’t built in a day. The same goes for businesses sitting at the top results of certain keywords. It takes time and an effective SEO strategy to increase a business’ rank in the search results without any consequences.

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Finding the Right Keyword for Your Business

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Keywords are an important factor in any digital marketing strategy that hopes to see results. Under the right keyword, businesses increase their online visibility, which converts to increased revenue. How potential customers react to your keyword also affects how search engines such as Google view your website.

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SEO Strategy: Do You Know What Your Competitors are Up To?

business-competitor

The SEO challenge is a lot like a rollercoaster ride. One minute you’re up, the next thing you know, you’ve dropped. It’s a continuous battle for the rankings when it comes to SEO. Stay in the higher ranks of search engine results pages (SERPs) by keeping in track of your competitor’s moves.

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How Local SEO Levels the Playing Field for SMEs vs. Big Companies

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Big companies can eclipse small to medium local companies or SMEs in multiple ways. They are more financially established and have teams of professionals continually improving their products and services. They also have the means to open many stores across the country.

However, both SMEs and big companies are working on a level playing field when it comes to digital marketing. Marketing your product depends on how well your strategies play to reach potential customers. This is where SMEs are at an advantage when they use Local SEO.

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Next Level Real Estate: Best Marketing Apps

real-estate-applications

Nowadays, everything you do in digital marketing for real estates can be tracked and traced. Gone are the days of crossing your fingers and blindly hoping your plan is effective. Apps are made to streamline your day, optimize your time, and automate your business strategy. Some of the best real estate websites utilize these apps to gain a competitive edge.

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