SEO

SEO and Content Marketing: Combining Two Strategies for Effective Digital Marketing

Where do you begin when you have to buy something online or visit an establishment? Most people look up a product or service with a quick search on sites like Google and Yahoo. This involves keying in relevant words and phrases like “best restaurants in town” or something similar. They’ll browse through the features and …

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Google and the Tale of 2019 Updates: What Happened and How Everyone Survived

There’s one thing about Google that never changes: its love for change (as evidenced by its countless algorithm updates). Since its first update in 2003, the search engine giant hasn’t stopped updating the mechanics of rankings and website discoverability. Some updates were minor changes, such as data refresh, while others were significant updates that turned …

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travel

How Can SEO Help Hotels Gain More Guest Bookings?

Last year, American residents took about 1.8 billion leisure trips in paid accommodations, according to the U.S. Travel Association. Most of these people looked up hotels online, which underscores the significance of SEO services for hotels. SEO helps so much in attracting more guests from Google searches. It also increases your hotel’s visibility in search …

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sme

How Local SEO Levels the Playing Field for SMEs vs. Big Companies

Big companies can eclipse small to medium local companies or SMEs in multiple ways. They are more financially established and have teams of professionals continually improving their products and services. They also have the means to open many stores across the country. However, both SMEs and big companies are working on a level playing field …

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