The digital marketing industry has been trying a lot of strategies over the years. Now, retargeting and remarketing emerge as effective means to build your brand, allowing you to reach more customers.
It can get a bit confusing because you may think remarketing is retargeting. In a sense, their meanings overlap, but they work for the same thing: conversion.
At Third Stage Marketing, one of the ways we help your business improve conversion is through PPC management. And paid ads fall under the retargeting approach.