PPC

The digital marketing industry has been trying a lot of strategies over the years. Now, retargeting and remarketing emerge as effective means to build your brand, allowing you to reach more customers.

It can get a bit confusing because you may think remarketing is retargeting. In a sense, their meanings overlap, but they work for the same thing: conversion.

At Third Stage Marketing, one of the ways we help your business improve conversion is through PPC management. And paid ads fall under the retargeting approach.

Read moreRetargeting vs Remarketing: What Works for Building Your Brand?

Third Stage Marketing

Pay-per-click (PPC) advertising has numerous benefits. It generates leads much faster than your standard SEO campaign. It is measurable and available in several marketing channels like Google Search, Google Ads, and social media platforms like Facebook and Twitter.

It is also available to all. Whether you represent a large corporation or a small business owner in Denver, PPC advertising can increase your leads and help pad your bottom line. Although there are ad budgets to contend with, PPC allows small players to compete with the bigger companies if they wish.

Read moreLanding Pages: The Final Stage of Your PPC Campaign

Tyler Mandroian

Tyler design, plan, and execute marketing strategies for business. This includes designing the creative message and developing an online presence to drive leads and sales at a profitable, sustainable rate. He worked with everything from large multi-regional companies to independent start-ups.

Pay per click is anything but easy.

It’s more than just making an account on Google Ads, plugging in keywords off the top of your head, and waiting for positive results. It isn’t something you can simply delegate to an unsuspecting intern, either.

Read moreUnder-budgeting and Underspending Hurts Your PPC Campaigns

Tyler Mandroian

Tyler design, plan, and execute marketing strategies for business. This includes designing the creative message and developing an online presence to drive leads and sales at a profitable, sustainable rate. He worked with everything from large multi-regional companies to independent start-ups.

Every part of a search engine results page is a battleground for your business. Your competition will be on that page, and being on the same page may not always mean you’re on an equal footing. You can level the playing field, or better yet, edge out the competition by using other digital marketing tools to boost your SEO efforts or social media profile.

Read moreWhat Could Help You Maximize ROI from AdWords?

Third Stage Marketing

Google is never short on updates; marketers in the field are used to the search engine tweaking algorithms or announcing changes often. When the rollout of new Ad Rank thresholds occurred last May, advertisers and businesses were no longer surprised.

Read moreBids, Queries, and PPC: Your Next Step with the Changes

Third Stage Marketing

Marketing has always focused on helping your business gain visibility, but in 2017, consumers have moved on. They know better now than to simply let an ad entice them, and are no more carefully exercising their freedom of choice. Given that – and the astounding amount of competition – it has become a lot harder to convince a person to buy.

Read morePPC in 2017: The Post-Click Experience

Third Stage Marketing

Right now, pay-per-click (PPC) is one of the few digital marketing efforts that allows businesses to employ a direct tool for direct results. To keep it short and simple, PPC can be highly targeted, by which you have the freedom to pick out your intended market. Ads are made visible to those with the highest potential to click, and your business is able to expand its reach. Easy, right?

Read moreHeadless Chickens: PPC Without Management

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How do you get more clicks? — A question that every Pay-Per-Click (PPC) marketer struggles with on a daily basis.

While PPC ads are cost-efficient as you’ll only have to pay the publisher for every click a user makes, these ads are a real challenge to handle. For one, they blatantly appear as Internet ads — and users rarely click them for the simple reason that they don’t want to be distracted from their current online activity.  But, there are several ways to capture the attention of the users, enough to persuade them to click away from the current page they’re browsing. For starters, create a winning PPC ad copy.

Read moreWhat Makes People Click: 3 Must-Have Elements in a PPC Copy

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We take PPC campaigns seriously, despite it being a budget-oriented marketing strategy. Our team thinks of it as cost-efficient, as you only pay for the clicks you get, which means you can set a limit on how much you’re willing to spend.

Read moreShock Attack, No Effect: There Are Ways to Write Better PPC Copy

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Businesses today use digital marketing strategies to gain online presence and engage their target market. While consumers are constantly on the receiving end of advertising – print media, television commercials, and branding campaigns, the internet provides them with a whole other platform different from traditional advertising.

Read moreModern Day Marketing: The Impact of Pay-Per-Click Advertising in 2016

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