PPC

pay-per-click

Retargeting vs Remarketing: What Works for Building Your Brand?

The digital marketing industry has been trying a lot of strategies over the years. Now, retargeting and remarketing emerge as effective means to build your brand, allowing you to reach more customers. It can get a bit confusing because you may think remarketing is retargeting. In a sense, their meanings overlap, but they work for …

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payperclick

Landing Pages: The Final Stage of Your PPC Campaign

Pay-per-click (PPC) advertising has numerous benefits. It generates leads much faster than your standard SEO campaign. It is measurable and available in several marketing channels like Google Search, Google Ads, and social media platforms like Facebook and Twitter. It is also available to all. Whether you represent a large corporation or a small business owner …

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ppc-marketing

Headless Chickens: PPC Without Management

Right now, pay-per-click (PPC) is one of the few digital marketing efforts that allows businesses to employ a direct tool for direct results. To keep it short and simple, PPC can be highly targeted, by which you have the freedom to pick out your intended market. Ads are made visible to those with the highest potential to click, and your business is able to expand its reach. Easy, right?

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