The digital marketing industry has been trying a lot of strategies over the years. Now, retargeting and remarketing emerge as effective means to build your brand, allowing you to reach more customers. It can get a bit confusing because you may think remarketing is retargeting. In a sense, their meanings overlap, but they work for …
Retargeting vs Remarketing: What Works for Building Your Brand? Read More »
Pay-per-click (PPC) advertising has numerous benefits. It generates leads much faster than your standard SEO campaign. It is measurable and available in several marketing channels like Google Search, Google Ads, and social media platforms like Facebook and Twitter. It is also available to all. Whether you represent a large corporation or a small business owner …
Landing Pages: The Final Stage of Your PPC Campaign Read More »
Pay per click is anything but easy. It’s more than just making an account on Google Ads, plugging in keywords off the top of your head, and waiting for positive results. It isn’t something you can simply delegate to an unsuspecting intern, either.
Every part of a search engine results page is a battleground for your business. Your competition will be on that page, and being on the same page may not always mean you’re on an equal footing. You can level the playing field, or better yet, edge out the competition by using other digital marketing tools …
Google is never short on updates; marketers in the field are used to the search engine tweaking algorithms or announcing changes often. When the rollout of new Ad Rank thresholds occurred last May, advertisers and businesses were no longer surprised.
Marketing has always focused on helping your business gain visibility, but in 2017, consumers have moved on. They know better now than to simply let an ad entice them, and are no more carefully exercising their freedom of choice. Given that – and the astounding amount of competition – it has become a lot harder …
Right now, pay-per-click (PPC) is one of the few digital marketing efforts that allows businesses to employ a direct tool for direct results. To keep it short and simple, PPC can be highly targeted, by which you have the freedom to pick out your intended market. Ads are made visible to those with the highest potential to click, and your business is able to expand its reach. Easy, right?
While PPC ads are cost-efficient as you’ll only have to pay the publisher for every click a user makes, these ads are a real challenge to handle. For one, they blatantly appear as Internet ads — and users rarely click them for the simple reason that they don’t want to be distracted from their current online activity.
We take PPC campaigns seriously, despite it being a budget-oriented marketing strategy. Our team thinks of it as cost-efficient, as you only pay for the clicks you get, which means you can set a limit on how much you’re willing to spend.
Businesses today use digital marketing strategies to gain online presence and engage their target market. While consumers are constantly on the receiving end of advertising – print media, television commercials, and branding campaigns, the internet provides them with a whole other platform different from traditional advertising.