Local SEO

travel

How Can SEO Help Hotels Gain More Guest Bookings?

Last year, American residents took about 1.8 billion leisure trips in paid accommodations, according to the U.S. Travel Association. Most of these people looked up hotels online, which underscores the significance of SEO services for hotels. SEO helps so much in attracting more guests from Google searches. It also increases your hotel’s visibility in search …

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sme

How Local SEO Levels the Playing Field for SMEs vs. Big Companies

Big companies can eclipse small to medium local companies or SMEs in multiple ways. They are more financially established and have teams of professionals continually improving their products and services. They also have the means to open many stores across the country. However, both SMEs and big companies are working on a level playing field …

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Hotel Marketing: Digital Marketing Is Important If You’re Not the Only Hotel in the Area

The hotel industry is an interesting one. Like other industries, a hotel’s biggest competitors are the ones within its area, but unlike other industries, most of its customers live outside the area. When someone travels to a place for business or pleasure and needs to book a hotel, he or she will likely go online …

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google

What are Search Engine Optimization Snippets or Rich Snippets?

Guest Post by Naveen Kumar Google recently announced some impending changes to the voice snippets feature. Recently we have seen a lot of changes that revolve around this snippet feature. We have seen character length and guideline changes for text snippets, proposed improvement and focus towards voice snippets and further guideline improvements. For the uninitiated, a …

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local-store

Smaller and Smaller Circles: How Hyperlocal Marketing Helps Your Business

People are growing more dependent on mobile phones to accomplish daily tasks. In fact, a study by Google and Ipsos, a global market research firm, reveals that 91% of mobile users consult smartphones in the middle of a task to complete it. Meanwhile, around 84% say they turn to their phones while making a purchase …

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digital-marketing

8 Tips To Help Your Business Stay Ahead In Digital Marketing

Have you got a business and it is still struggling to survive? Do you know 40% to 60% of startups fails in its initial stage? Is your business applying right digital marketing strategies to grow? It is a digital era where everything is going virtual. It is equally essential for your business and company to …

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