Finding the Right Keyword for Your Business

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Keywords are an important factor in any digital marketing strategy that hopes to see results. Under the right keyword, businesses increase their online visibility, which converts to increased revenue. How potential customers react to your keyword also affects how search engines such as Google view your website.

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Tyler Mandroian

Tyler design, plan, and execute marketing strategies for business. This includes designing the creative message and developing an online presence to drive leads and sales at a profitable, sustainable rate. He worked with everything from large multi-regional companies to independent start-ups.

Make Your Content Work for Your Local Marketing Campaign

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The “support local” movement is getting bigger, and there’s no better time than now to harness its popularity.

If you have a physical store, it’s likely that your local audience matters to you the most. However, you are up against other businesses that offer the same products and services in your area. How, then, do you make sure your brand cuts through the clutter?

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The Marketer’s SEO Guide to Blogging for Business

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Your blog is a marketing asset that is critical to driving traffic to your website and for positioning your company as a thought leader in your market. Many equate the blog as the “accelerator pedal” or “throttle” for your car. Want more traffic? Blog more. Want less traffic? Blog less.

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