If you’re a brand establishing its presence online, then one of the digital marketing strategies that you have probably prioritized are SEO, social media, and content creation. While you’re hiring writers to produce content for your social media page, you may be wondering if it’s enough, and why your competitors are posting content that isn’t solely theirs.
When it comes to SEO strategies, the big wins seem more appealing than the little ones. After all, who can resist the appeal of high authority, high readership, and other bonuses which seem more appealing than local optimization? Some SEO experts and businesses might justify their efforts by saying it’s harder to explain spending the budget on optimizing low-conversion areas.
How do you get more clicks? — A question that every Pay-Per-Click (PPC) marketer struggles with on a daily basis.
While PPC ads are cost-efficient as you’ll only have to pay the publisher for every click a user makes, these ads are a real challenge to handle. For one, they blatantly appear as Internet ads — and users rarely click them for the simple reason that they don’t want to be distracted from their current online activity. But, there are several ways to capture the attention of the users, enough to persuade them to click away from the current page they’re browsing. For starters, create a winning PPC ad copy.
Traffic and user engagement are important variables to measure. But what’s more difficult to measure is actually what matters the most – the sentiments of your audience.
When you’ve already established a good online presence, you’d want to keep the momentum going by bolstering your digital marketing campaigns. You invest in tools that analyze traffic and user engagement, and conversation rates, as the figures soar. Now, your next priority should be keeping your customers continuously happy and interested in what you’re up to next.
We take PPC campaigns seriously, despite it being a budget-oriented marketing strategy. Our team thinks of it as cost-efficient, as you only pay for the clicks you get, which means you can set a limit on how much you’re willing to spend.
Businesses today use digital marketing strategies to gain online presence and engage their target market. While consumers are constantly on the receiving end of advertising – print media, television commercials, and branding campaigns, the internet provides them with a whole other platform different from traditional advertising.
Facebook’s likes are one of the best forms of social proof that are hard to come by. Likes are valuable, especially if you want your business to gain attention online. The more likes you have, the more popular the brand is. Unless you have a big budget, however, gathering a thousand likes instantly may be a pipe dream.
In case you haven’t noticed yet, a Google SERP has a new face – and its impact on your SEO strategies is something you shouldn’t ignore. Otherwise, you’ll end up being the loser in the search giant’s “refined” gameplay.
Earlier this year, Google has rolled out its new update – the four-pack paid search. They have removed the paid ads on the right hand side of the SERPs and placed three to four ads at the top, just above the organic search results.
Facebook has been wooing businesses for years, encouraging them to join the platform and invest in the social network. Now, it takes another giant step as it inserts itself between businesses and their customers—staking its claim on the future of e-commerce.
Local content doesn’t just mean the written word. It’s everything around you, speaking about your brand, your brick-and-mortar shop, your values, your appreciation for customers, your advantage over your competitors.