How do you get more clicks? — A question that every Pay-Per-Click (PPC) marketer struggles with on a daily basis.
While PPC ads are cost-efficient as you’ll only have to pay the publisher for every click a user makes, these ads are a real challenge to handle. For one, they blatantly appear as Internet ads — and users rarely click them for the simple reason that they don’t want to be distracted from their current online activity. But, there are several ways to capture the attention of the users, enough to persuade them to click away from the current page they’re browsing. For starters, create a winning PPC ad copy.
Read moreWhat Makes People Click: 3 Must-Have Elements in a PPC Copy