Does Curating Content Mean You’re Substituting Original Content?

If you’re a brand establishing its presence online, then one of the digital marketing strategies that you have probably prioritized are SEO, social media, and content creation. While you’re hiring writers to produce content for your social media page, you may be wondering if it’s enough, and why your competitors are posting content that isn’t solely theirs.

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Going Big Isn’t Always the Only Option: Why Companies Should Go Local

When it comes to SEO strategies, the big wins seem more appealing than the little ones. After all, who can resist the appeal of high authority, high readership, and other bonuses which seem more appealing than local optimization? Some SEO experts and businesses might justify their efforts by saying it’s harder to explain spending the budget on optimizing low-conversion areas.

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What Makes People Click: 3 Must-Have Elements in a PPC Copy

How do you get more clicks? — A question that every Pay-Per-Click (PPC) marketer struggles with on a daily basis.

While PPC ads are cost-efficient as you’ll only have to pay the publisher for every click a user makes, these ads are a real challenge to handle. For one, they blatantly appear as Internet ads — and users rarely click them for the simple reason that they don’t want to be distracted from their current online activity.  But, there are several ways to capture the attention of the users, enough to persuade them to click away from the current page they’re browsing. For starters, create a winning PPC ad copy.

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Measuring What Matters: Using Sentiment Analysis to Improve Your Business

Traffic and user engagement are important variables to measure. But what’s more difficult to measure is actually what matters the most – the sentiments of your audience.

When you’ve already established a good online presence, you’d want to keep the momentum going by bolstering your digital marketing campaigns. You invest in tools that analyze traffic and user engagement, and conversation rates, as the figures soar. Now, your next priority should be keeping your customers continuously happy and interested in what you’re up to next.

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Modern Day Marketing: The Impact of Pay-Per-Click Advertising in 2016

Businesses today use digital marketing strategies to gain online presence and engage their target market. While consumers are constantly on the receiving end of advertising – print media, television commercials, and branding campaigns, the internet provides them with a whole other platform different from traditional advertising.

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Facebook’s “Hidden” Invite Button: Using It to Your Advantage

Facebook’s likes are one of the best forms of social proof that are hard to come by. Likes are valuable, especially if you want your business to gain attention online. The more likes you have, the more popular the brand is. Unless you have a big budget, however, gathering a thousand likes instantly may be a pipe dream.

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Google’s Game-Changing Four-Pack Paid Search: How to Stay on Track

In case you haven’t noticed yet, a Google SERP has a new face – and its impact on your SEO strategies is something you shouldn’t ignore. Otherwise, you’ll end up being the loser in the search giant’s “refined” gameplay.

Earlier this year, Google has rolled out its new update – the four-pack paid search. They have removed the paid ads on the right hand side of the SERPs and placed three to four ads at the top, just above the organic search results.

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