If there’s something we often see in the digital marketing arena, it’s long-time, more mature business owners shying away from the “whole social media thing.” We don’t blame anyone of any age when they think like this; after all, technology can feel like a trap if you don’t know where to go or what to do with it.

Marketing has always focused on helping your business gain visibility, but in 2017, consumers have moved on. They know better now than to simply let an ad entice them, and are no more carefully exercising their freedom of choice. Given that – and the astounding amount of competition – it has become a lot harder to convince a person to buy.

Local SEO has thrived on the power of online reviews these past few years. Developments in the way we shop and browse for products and services have made reviews a critical part of people’s purchasing decisions. This drives more businesses to collect more positive reviews users can see easily, to keep their marketing and local SEO campaign engines running.

Most of the time, the monthly addition of local targeted pages only serve as multiple doorways to one page. For example, you have multiple domain pages talking about the new iPhone, with each one targeting a different region or city. The pages are more likely to have the same photo and structure, save for how to purchase the iPhone in that particular city. In the end, its main purpose is to funnel users to a single page.

Among a slew of reasons, digital marketing has made its impact – it has contributed a lot to the growth of start-ups. For reasons such as the proliferation of smartphones and the accessibility of the internet, search engine optimization (SEO) is a digital marketing strategy that has allowed many businesses to dominate their respective industries.