Using SEO and Content Marketing for Digital Strategy

SEO and Content Marketing: Combining Two Strategies for Effective Digital Marketing

November 12, 2019November 12, 2019 by Tyler Mandroian

Where do you begin when you have to buy something online or visit an establishment?

Most people look up a product or service with a quick search on sites like Google and Yahoo. This involves keying in relevant words and phrases like “best restaurants in town” or something similar. They’ll browse through the features and read other people’s opinions before making up their mind.

When it comes to the Internet, being more visible online goes a long way to growing your business. When you’re on the first three pages of the search engine, people are more likely to click your website and trust your content. Being visible online also allows you to engage with prospective clients and loyal customers.

To be more visible online, businesses are hiring digital marketing services to optimize their site and make them more relevant to search engines. Two of the common strategies in digital marketing are SEO and content marketing.

Google and the Tale of 2019 Updates: What Happened and How Everyone Survived

November 12, 2019September 20, 2019 by Tyler Mandroian

There’s one thing about Google that never changes: its love for change (as evidenced by its countless algorithm updates).

Since its first update in 2003, the search engine giant hasn’t stopped updating the mechanics of rankings and website discoverability. Some updates were minor changes, such as data refresh, while others were significant updates that turned the Internet upside down (literally and figuratively).

No matter what the result of the update was, Google continues to change how online marketing works. The primary goal of an update, after all, is to improve the quality and relevance of search results.

Retargeting vs Remarketing: What Works for Building Your Brand?

August 9, 2019August 10, 2019 by Third Stage Marketing

The digital marketing industry has been trying a lot of strategies over the years. Now, retargeting and remarketing emerge as effective means to build your brand, allowing you to reach more customers.

It can get a bit confusing because you may think remarketing is retargeting. In a sense, their meanings overlap, but they work for the same thing: conversion.

At Third Stage Marketing, one of the ways we help your business improve conversion is through PPC management. And paid ads fall under the retargeting approach.

How Can SEO Help Hotels Gain More Guest Bookings?

August 9, 2019August 9, 2019 by Third Stage Marketing

Last year, American residents took about 1.8 billion leisure trips in paid accommodations, according to the U.S. Travel Association. Most of these people looked up hotels online, which underscores the significance of SEO services for hotels.

SEO helps so much in attracting more guests from Google searches. It also increases your hotel’s visibility in search engines.

Landing Pages: The Final Stage of Your PPC Campaign

October 31, 2018 by Tyler Mandroian

Pay-per-click (PPC) advertising has numerous benefits. It generates leads much faster than your standard SEO campaign. It is measurable and available in several marketing channels like Google Search, Google Ads, and social media platforms like Facebook and Twitter.

It is also available to all. Whether you represent a large corporation or a small business owner in Denver, PPC advertising can increase your leads and help pad your bottom line. Although there are ad budgets to contend with, PPC allows small players to compete with the bigger companies if they wish.

Tools to Track Your Digital Marketing Strategy

October 15, 2018 by Tyler Mandroian

How effective is your digital marketing strategy? Our SEO experts can report your progress and figure out where to go from there. Apart from the skills we have and the services we provide, we use several tools and web extensions to provide accurate reports and find the best possible way to improve our clients’ websites.

At Third Stage Marketing, we have a team of SEO experts with the skills, experience, and tools to create, manage, and track a successful campaign for your business website. Our SEO services help small businesses reach customers in the Denver, CO.

Under-budgeting and Underspending Hurts Your PPC Campaigns

May 3, 2019October 9, 2018 by Tyler Mandroian

Pay per click is anything but easy.

It’s more than just making an account on Google Ads, plugging in keywords off the top of your head, and waiting for positive results. It isn’t something you can simply delegate to an unsuspecting intern, either.

Why Link Building is Vital to Your SEO Strategy

September 13, 2018 by Tyler Mandroian

Search engine optimization (SEO) plays a critical role in the digital marketing strategy of many small businesses today. But results vary depending on your execution. That’s why you need to conduct thorough research and planning before implementing any campaign. And you also need to keep abreast of digital marketing trends.

Understanding SEO: Why Top Rankings Don’t Happen Overnight

August 28, 2018August 1, 2018 by Tyler Mandroian

As the wise saying goes, Rome wasn’t built in a day. The same goes for businesses sitting at the top results of certain keywords. It takes time and an effective SEO strategy to increase a business’ rank in the search results without any consequences.