There’s one thing about Google that never changes: its love for change (as evidenced by its countless algorithm updates).
Since its first update in 2003, the search engine giant hasn’t stopped updating the mechanics of rankings and website discoverability. Some updates were minor changes, such as data refresh, while others were significant updates that turned the Internet upside down (literally and figuratively).
No matter what the result of the update was, Google continues to change how online marketing works. The primary goal of an update, after all, is to improve the quality and relevance of search results.