The Gig Economy: How to Make It Work for You

workplace

Guest post by Gigmine.co

You’ve likely heard the term “gig” before, but you probably didn’t give it much thought. Have you ever heard of the term “gig economy?” According to Investopedia, “In a gig economy, temporary, flexible jobs are commonplace and companies tend toward hiring independent contractors and freelancers instead of full-time employees.” However, don’t mistakenly believe that the gig economy is limited to established companies. Whether you hire out your services to a singular company or sell your services to the general public, you are a participant in the gig economy. You aren’t alone either. As much as one-third of the working U.S. population is working in some sort of gig capacity such as contractual or part-time work. If the gig economy has piqued your interest, read on to find out how it can work for you.

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How Local SEO Levels the Playing Field for SMEs vs. Big Companies

sme

Big companies can eclipse small to medium local companies or SMEs in multiple ways. They are more financially established and have teams of professionals continually improving their products and services. They also have the means to open many stores across the country.

However, both SMEs and big companies are working on a level playing field when it comes to digital marketing. Marketing your product depends on how well your strategies play to reach potential customers. This is where SMEs are at an advantage when they use Local SEO.

Read moreHow Local SEO Levels the Playing Field for SMEs vs. Big Companies

Next Level Real Estate: Best Marketing Apps

real-estate-applications

Nowadays, everything you do in digital marketing for real estates can be tracked and traced. Gone are the days of crossing your fingers and blindly hoping your plan is effective. Apps are made to streamline your day, optimize your time, and automate your business strategy. Some of the best real estate websites utilize these apps to gain a competitive edge.

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How Can SEO Help Hotels Gain More Guest Bookings?

travel

Last year, American residents took about 1.8 billion leisure trips in paid accommodations, according to the U.S. Travel Association. Most of these people looked up hotels online, which underscores the significance of SEO services for hotels.

SEO helps so much in attracting more guests from Google searches. It also increases your hotel’s visibility in search engines.

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Hotel Marketing: Digital Marketing Is Important If You’re Not the Only Hotel in the Area

The hotel industry is an interesting one. Like other industries, a hotel’s biggest competitors are the ones within its area, but unlike other industries, most of its customers live outside the area.

When someone travels to a place for business or pleasure and needs to book a hotel, he or she will likely go online to find one that suits his or her needs, especially if he’s visiting the place for the first time.

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What are Search Engine Optimization Snippets or Rich Snippets?

google

Guest Post by Naveen Kumar

Google recently announced some impending changes to the voice snippets feature. Recently we have seen a lot of changes that revolve around this snippet feature. We have seen character length and guideline changes for text snippets, proposed improvement and focus towards voice snippets and further guideline improvements. For the uninitiated, a question might arise that what are these SEO snippets that search engines have been focusing on. Let’s dive in and clear out those questions related to rich snippets and Search Engine Optimization.

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Retargeting vs Remarketing: What Works for Building Your Brand?

pay-per-click

The digital marketing industry has been trying a lot of strategies over the years. Now, retargeting and remarketing emerge as effective means to build your brand, allowing you to reach more customers.

It can get a bit confusing because you may think remarketing is retargeting. In a sense, their meanings overlap, but they work for the same thing: conversion.

At Third Stage Marketing, one of the ways we help your business improve conversion is through PPC management. And paid ads fall under the retargeting approach.

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Smaller and Smaller Circles: The Focus on Hyperlocal Marketing

local-store

People are growing more dependent on mobile phones to accomplish daily tasks. In fact, a study by Google and Ipsos, a global market research firm, reveals that 91% of mobile users consult smartphones in the middle of a task to complete it. Meanwhile, around 84% say they turn to their phones while making a purchase decision in a store.

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