Retargeting vs Remarketing: What Works for Building Your Brand?

pay-per-click

The digital marketing industry has been trying a lot of strategies over the years. Now, retargeting and remarketing emerge as effective means to build your brand, allowing you to reach more customers.

It can get a bit confusing because you may think remarketing is retargeting. In a sense, their meanings overlap, but they work for the same thing: conversion.

At Third Stage Marketing, one of the ways we help your business improve conversion is through PPC management. And paid ads fall under the retargeting approach.

Read moreRetargeting vs Remarketing: What Works for Building Your Brand?

Smaller and Smaller Circles: The Focus on Hyperlocal Marketing

local-store

People are growing more dependent on mobile phones to accomplish daily tasks. In fact, a study by Google and Ipsos, a global market research firm, reveals that 91% of mobile users consult smartphones in the middle of a task to complete it. Meanwhile, around 84% say they turn to their phones while making a purchase decision in a store.

Read moreSmaller and Smaller Circles: The Focus on Hyperlocal Marketing

8 Tips To Help Your Business Stay Ahead In Digital Marketing

digital-marketing

Have you got a business and it is still struggling to survive?

Do you know 40% to 60% of startups fails in its initial stage?

Is your business applying right digital marketing strategies to grow?

It is a digital era where everything is going virtual. It is equally essential for your business and company to know how to stay ahead in the digital marketing. Since the competition is rising and people from all over the world are growing their business with digital marketing, it’s your time to take the lead and makes your strategies better.

Read more8 Tips To Help Your Business Stay Ahead In Digital Marketing

Make Your Content Work for Your Local Marketing Campaign

coffee-shop

The “support local” movement is getting bigger, and there’s no better time than now to harness its popularity.

If you have a physical store, it’s likely that your local audience matters to you the most. However, you are up against other businesses that offer the same products and services in your area. How, then, do you make sure your brand cuts through the clutter?

Read moreMake Your Content Work for Your Local Marketing Campaign

What Could Help You Maximize ROI from AdWords?

ppc

Every part of a search engine results page is a battleground for your business. Your competition will be on that page, and being on the same page may not always mean you’re on an equal footing. You can level the playing field, or better yet, edge out the competition by using other digital marketing tools to boost your SEO efforts or social media profile.

Read moreWhat Could Help You Maximize ROI from AdWords?

Does Your Small Business Need Digital Marketing?

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Over the past decade, digital marketing has been crucial in shifting the mindset of major industries with regards to how they market their products and services. The technological leaps that society has made in the past few years have given birth to new ways of experiencing and accessing the internet. To keep up with these advances, companies from a variety of fields have adapted digital tools which help them compete in an ever-growing digital world.

Read moreDoes Your Small Business Need Digital Marketing?

The Marketer’s SEO Guide to Blogging for Business

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Your blog is a marketing asset that is critical to driving traffic to your website and for positioning your company as a thought leader in your market. Many equate the blog as the “accelerator pedal” or “throttle” for your car. Want more traffic? Blog more. Want less traffic? Blog less.

Read moreThe Marketer’s SEO Guide to Blogging for Business

Google’s Speed Update: What Businesses Need to Know

google's-speed

Slow websites are lame, and Google knows it.

The search engine giant recently announced a new ranking algorithm, which is a significant change in how the search engine ranks sites for mobile searches. To be more precise, it will now consider page speed as one of its signals.

Read moreGoogle’s Speed Update: What Businesses Need to Know

10 PHP Tips and Tricks That Every Web Developer Should Know

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Websites are built using programming languages such as HTML (Hyper Text Markup Language), Python, JavaScript, PHP (Personal Home Page), and many others.

PHP is among the most commonly used programming languages in web development due to the fact that it offers advantages like simplicity, platform diversity, flexibility, scalability, and of course, it’s absolutely free!

Read more10 PHP Tips and Tricks That Every Web Developer Should Know