Month: May 2018

Hotel Marketing: Digital Marketing Is Important If You’re Not the Only Hotel in the Area

The hotel industry is an interesting one. Like other industries, a hotel’s biggest competitors are the ones within its area, but unlike other industries, most of its customers live outside the area. When someone travels to a place for business or pleasure and needs to book a hotel, he or she will likely go online …

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google

What are Search Engine Optimization Snippets or Rich Snippets?

Guest Post by Naveen Kumar Google recently announced some impending changes to the voice snippets feature. Recently we have seen a lot of changes that revolve around this snippet feature. We have seen character length and guideline changes for text snippets, proposed improvement and focus towards voice snippets and further guideline improvements. For the uninitiated, a …

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local-store

Smaller and Smaller Circles: How Hyperlocal Marketing Helps Your Business

People are growing more dependent on mobile phones to accomplish daily tasks. In fact, a study by Google and Ipsos, a global market research firm, reveals that 91% of mobile users consult smartphones in the middle of a task to complete it. Meanwhile, around 84% say they turn to their phones while making a purchase …

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