Among a slew of reasons, digital marketing has made its impact – it has contributed a lot to the growth of start-ups. For reasons such as the proliferation of smartphones and the accessibility of the internet, search engine optimization (SEO) is a digital marketing strategy that has allowed many businesses to dominate their respective industries.
Right now, pay-per-click (PPC) is one of the few digital marketing efforts that allows businesses to employ a direct tool for direct results. To keep it short and simple, PPC can be highly targeted, by which you have the freedom to pick out your intended market. Ads are made visible to those with the highest potential to click, and your business is able to expand its reach. Easy, right?
Success is a definite attention-grabber. Everyone loves a winner, after all. However, when something or someone becomes so successful, and consistently so, it is also possible that the general public will become a tad callous to their success. If they’re so predictably good, after all, then what’s new? But the bottom line is that their influence is undeniable.
We’re already a quarter in 2017, and if you haven’t made the necessary changes to your local SEO, your competition may have a slight edge on you.