Isn’t it true that today’s consumers are easiest to find when they’re on social media?
Given the rise of the internet, a lot of people – teenagers and adults alike – are on at least one social media site. Whether it’s Facebook, Twitter, LinkedIn, or Instagram, there’s a ton of engagement going on in the online world.
If you’re a brand establishing its presence online, then one of the digital marketing strategies that you have probably prioritized are SEO, social media, and content creation. While you’re hiring writers to produce content for your social media page, you may be wondering if it’s enough, and why your competitors are posting content that isn’t solely theirs.
When it comes to SEO strategies, the big wins seem more appealing than the little ones. After all, who can resist the appeal of high authority, high readership, and other bonuses which seem more appealing than local optimization? Some SEO experts and businesses might justify their efforts by saying it’s harder to explain spending the budget on optimizing low-conversion areas.
While PPC ads are cost-efficient as you’ll only have to pay the publisher for every click a user makes, these ads are a real challenge to handle. For one, they blatantly appear as Internet ads — and users rarely click them for the simple reason that they don’t want to be distracted from their current online activity.